How to analyse a music video

Please use the presentations below when analysing your music video for question one of the evaluation:

Goodwin music video analysis

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Open publication - Free publishing - More academic

Export Settings For You Tube

Exporting to you tube

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PDF Treatment Sheet

Below is a step-by-step guide on how to fill out your Treatment Sheet (Production Task 20). Please complete the Treatment Sheet by next Wednesday 30th November (5pm) and upload to your blog. Guy




Fill in the blue boxes; then go to file > Print




In Printer Name dop-down box select 'Cute PDF writer'




Click OK
You will then get the option to save your work

Click on the link below to access your Treatment sheet:

DVD digipak dimensions and templates

The following web site has loads of example DVD Digipak templates for your Advanced Production project. www.oasiscd.com/graphics/templates.asp

Download a 6 panel CD Digipak template by following the link:

www.box.net/shared/zsv7kff2iq

Download a DVD cover template by following the link:
www.box.net/shared/5grnk2edks

Key information for the Digipak:

• Some biographical information about the band or artist. What is their sound? Where are they from? Is this their first release?




• What else is included in the Digipak? Use your imagination. What other things would you include? For example - live concert footage; exclusive documentary about the band or artist; interviews; a making of the music video etc.




• Artwork/images/photography - the digipak must look interesting; it should also represent the artist or band in an approriate way. It may feature a picture of the band or artist; or it may have an interesting image instead.
  
  


• The digipak must feature the band's or artist's logo. If they don't have one - design one!




• Digipaks normally have an information booklet that fits on the inside sleeve of the cover.




• BBFC certiciation (12A, 15, 18)




• Record company logo




• Myspace address




• Bar code




• Blurb on the back that tells you what is inside the digipak.




• Review quotes (Kerrang, NME etc.)

Have a look at some excellent Digipak research:

http://jrobertsmusicvideos.blogspot.com/2010/11/digipak-research.html

Follow the links to see all of Jordane's DVD Digipak project; also look at her DVD Digipak magazine advert and music video. Look at how the three elements all work together. You can tell they are all connected. This is known as creating a BRAND IDENTITY for your artist or musician. This is a key element of the year two project.

A-C Grade Student Projects

Below are links to a rnage of student Advanced Portfolio in Media Projects. The work ranges from high A (97/100) to low C (60/100). Hopefully by looking at the blogs you can see the differences between A grade, B grade and C grade work.

Grade Boundaries for Advanced Portfolio in Media:

A = 80
B = 70
C= 60

A Grade Work:
www.jrobertsmusicvideos.blogspot.com/ (97/100)
www.matthowes6-matthowes6.blogspot.com/ (93/100)
www.laurenorforda2.blogspot.com/ (92/100)
www.andrewjohnsona2practical.blogspot.com/ (91/100)
www.r-bloomfield.blogspot.com/ (90/100)
www.titch900-a2mediamusicvideos.blogspot.com/ (80/100)


B Grade Work:
www.ccraskemvideoa2.blogspot.com/ (79/100)
www.cba2media.blogspot.com/ (77/100)
www.astevenhowes3.blogspot.com/ (77/100)
www.trudyspilman.blogspot.com/ (76/100)
www.jodana2media.blogspot.com/ (74/100)


C Grade Work:
www.harrisonwheelera2.blogspot.com (69/100)
www.willsa2musicvideo.blogspot.com (67/100)
www.willsa2musicvideo.blogspot.com (63/100)
www.guyslessonmusicvideos.blogspot.com (60/100)

History of the Music Video

Codes and conventions of music video are broad but the most crucial thing about it is that it is edited in time to the music. The artists lip-synch in time with the track.

The video for Queen's ‘Bohemian Rhapsody’ (1975) is said to have brought in a new era of music video. This is because the video for Bohemian Rhapsody highlights the grammar of music video: the video is stylised, with some 'live performance'; all edited in time with the music. The video focuses mainly on the lead singer, with the visuals structured exactly around the arrangement of the song.

Have a look at the video: what common conventions can you spot?


Queen: Bohemian Rhapsody (1975)

Rock and roll films of the ‘40’s and ‘50’s introduced audiences to the idea of band performing 'as live' on TV and film. Jailhouse Rock by Elivis Presley has mainly of the features of a studio-based music video. How many can you spot?


Elvis Presley Jailhouse Rock (1957)

In the 60’s the codes and conventions were really defined as follows:
1. Carefully choreographed performances synchronised to a studio recording of track;
2. Close up shots with a mix of high and low angles;
3. Artists lip-synch in time to the music;
4. Edit in time to music.

The music video was seen by the record label as a way to promote the image of the band. What image do you think The Beatles were trying to convey in this music video?


The Beatles Strawberry Fields (1967)

Music video subverts many conventions and borrows from lots of other media genres:


Blur: Coffee and TV (narrative and animation)


Gorillaz: Clint Eastwood Lyrics (animation)


Bob Dylan: Subterranean Homesick Blues (abstract)


U2: Rattle and Hum Heartland (documentary)


Beastie Boys: Sabotage (70’s cop video)

Hip Hop Videos: Hype Williams

The undisputed champion of the Hip Hop video is Hype Williams. He has worked with some of the biggest names in the industry. His videos are very stylised with frequent use of fish-eye and wide-angle lenses. He has done more than most to ensure Hip Hop videos are regularly played on MTV. Here are a few examples of his work:


Missy Elliot The Rain (Super Dupa Fly)


Nas Street Dreams


Missy Elliot She's A Bitch


Notorious Big Mo Money Mo Problems

For more videos check out http://www.hypewilliams.com/

Spike Jonze

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Chris Cunningham

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